After a career in zoo management and zoo design, Bert joined the Academy of Hotel and Facility Management in 2008 where he currently works as a researcher and senior lecturer.
He specializes in the design and design evaluation of customer experiences with a focus on the development of new methodologies. In his work, he combines insights from social science with methodology from design science. His methodologies have been applied and adopted in a wide range of contexts including hotels, zoos, tourist destinations, hospitals and offices. Bert publishes in academic journals and professional magazines, but also contributes to textbooks and speaks at conferences.
Areas of expertise: experience in design, design thinking, and design methodology